01
VECTOR 01 // AUDIENCE ACQUISITION
CREATOR AND COMMUNITY SEEDING
$250K // 33%
▶ THE HYPOTHESIS
We do not need millions of players to validate the creator distribution model. We need one clip. One stream. One piece of footage that makes a viewer say I need to try that game. The gravity gun scrap fight in orbital space is that clip. The hypothesis: seed the right creator with early access, capture the genuine reaction, and let the audience pull the game in. We are not buying placement. We are earning discovery.
▶ THE EXPERIMENT LADDER // THREE PHASES
PHASE 01 // MICRO-VALIDATION // $25K
TEST THE CLIP BEFORE THE CREATOR
Before we pay for a major creator partnership, we validate the clip itself. Phase 1 allocates $25K to 5–8 mid-tier creators (50K–500K followers) in two categories: FPS-adjacent streamers and competitive card game YouTubers. Each creator receives early access with no payment — just the game. We capture organic reactions. We measure: did they stream it unprompted? Did their audience ask to play? Did the clip travel beyond the stream? This phase costs less than a single Jynxzi hour and tells us which content format travels best before we scale the bet.
TARGET
5–8 CREATORS // MID-TIER
BUDGET
$25K // PRODUCTION + ACCESS
SUCCESS SIGNAL
1+ ORGANIC CLIP > 50K VIEWS
PHASE 02 // CATEGORY VALIDATION // $75K
FIND THE CATEGORY THAT CATCHES FIRE
Phase 1 tells us which content format and which creator category responded. Phase 2 doubles down on the winner. If the FPS clip traveled — we go deeper into FPS with 3–4 mid-large creators (500K–2M followers) across Twitch and YouTube. If the card game community responded — we seed the top 3 competitive card game creators. We are not hedging both simultaneously. We follow the signal. Phase 2 budget: $75K across creator partnerships, clip production, and community server seeding on Discord. Success here means: a waitlist. Not downloads — a waitlist. Players who want in before we are ready to let them in.
TARGET
3–4 CREATORS // MID-LARGE
BUDGET
$75K // PARTNERSHIPS + DISCORD
SUCCESS SIGNAL
ACTIVE WAITLIST // 5,000+ ENTRIES
PHASE 03 // SCALE EVENT // $150K
THE MOMENT JYNXZI PICKS UP THE GRAVITY GUN
Phase 3 is the scale event. One Tier-1 creator. One moment. Jynxzi (18M+ Twitch followers, R6 Siege specialist) or TenZ (2M+ Twitch followers, former T1 Valorant pro) receives full access to the spectator arena — not a preview, the finished product. The gravity gun fight. The scrap competition. The Biobot hunt. The clip that makes a first-person audience say they have never seen a card game like this. Phase 3 does not happen until Phase 1 and 2 have validated the content format. We do not put $150K on a creator partnership before we know what we are asking them to stream. 28% of Discord viewers launch a game within an hour of watching it streamed. At Jynxzi's scale, that math becomes a waitlist problem, not a discovery problem.
TARGET
1–2 TIER-1 // 2M–20M FOLLOWERS
BUDGET
$150K // PARTNERSHIP + PRODUCTION
SUCCESS SIGNAL
WAITLIST OVERFLOW // SERVER CAPACITY TEST
▶ PARALLEL TRACK // CARD GAMING COMMUNITY
The FPS creator seeding runs in parallel with a separate card gaming creator track. Creators 3–10 in our pipeline are competitive card game YouTubers and streamers who reach the MTG, Hearthstone, and Pokemon TCG community. This audience already understands what a deep card game economy means. They do not need the spectator arena to understand TRU's value — they need the faction identity, the AI balancer, the provenance economy. Two different entry points. One game. The card gamers become the core competitive community. The FPS audience becomes the spectator layer. Both feeding each other.
▶ WHY NOT SKIP PHASES 1 AND 2
A $150K creator partnership is a significant bet. If the clip does not land — if the gravity gun fight does not make an FPS audience say I need to try this — we have spent $150K learning that lesson the hard way. Phases 1 and 2 cost $100K combined and teach us everything we need to know before we make the Phase 3 bet. The $150K for Jynxzi is not the plan. It is the reward for phases 1 and 2 working. This is capital discipline, not timidity.
Rationale: We are not buying ads. We are seeding the people whose audiences trust them. One clip. One stream. The funnel builds itself.
02
VECTOR 02 // PRODUCT COMPLETION
SPECTATE MODE BUILD-OUT
$200K // 27%
Gravity gun mechanics perfected — scrap physics, competitive pickup, orbital arena feel.
Lab crafting system connected — the full chain from spectator to Biobot card closed.
Production-quality polish — the version Jynxzi streams has to be undeniable on camera.
Rationale: The card battler is 70% done. The spectator arena is 15%. This line item closes the loop that makes TRU a product and not a demo.
03
VECTOR 03 // INFRASTRUCTURE
GODOT ENGINE ARCHITECTURE
$150K // 20%
Custom threading models for the persistent world topology — 100K concurrent players in one shard.
Vulkan pipeline optimization — the target is 60fps and under 100ms latency on a GTX 1650 Ti from 2019.
W4 Games strategic relationship — the company behind Godot is watching. We want to be worthy of that attention.
Rationale: The technical moat is real but it has to be finished. This line item hires the engine architects who make 100K CCU possible.
04
VECTOR 04 // COMPETITIVE LAYER
LIVE EVENTS AND TOURNAMENT INFRASTRUCTURE
$100K // 13%
Prize pool mechanics — real stakes, real payouts, real competitive economy.
Clan war infrastructure — the territorial economy that makes the world worth fighting over.
Event layer tooling — the systems that let us run recurring competitive events without manual overhead.
Rationale: The spectator arena only matters if the card games inside it have real stakes. This line item builds the stakes.
05
VECTOR 05 // OPERATIONS
RESERVE AND COMPLIANCE
$50K // 7%
Legal and compliance — operating agreement finalization, cap table formalization, Clare Advisors valuation.
Runway buffer — 30 days of additional runway in case any vector takes longer than projected.
Team retention — the 15 global contractors who built this get paid on time, every time.
Rationale: The smallest line item. The most important safety net.
▶ TOTAL DEPLOYMENT // 12-MONTH RUNWAY
$750K
Every dollar above is a strategic decision, not a budget estimate. The allocation was built to answer the question: what is the minimum capital required to make TRU undeniable? This is that answer.